Marketing Strategist · Brand Storyteller · Campaign Specialist

YASH BARSAIYAN

Turning analytical precision from the IP world into marketing strategies that connect, campaigns that convert, and stories that stick.

Yash Barsaiyan
MScStrategic Marketing · Merit
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Precision meets Creativity

"The best marketing feels like a conversation, not a broadcast."

I spent five years in the intellectual property industry — reviewing 100+ patent applications monthly, managing chain-of-custody workflows, and training teams at Clarivate and Trexo Global. That world trained me to think in systems, spot inconsistencies, and communicate complex ideas with clarity.

Today, I apply that same rigour to building marketing strategies — data-backed, story-led, and built to perform. MSc in Strategic Marketing Management (Merit) from Aston University, Birmingham. Postgraduate Mentor. Treasurer, Aston Marketing Society.

Based in Noida, India. Open to relocate — including Dubai. Immediate joiner.

Content & Social Strategy90%
Campaign Planning85%
SEO / Paid Ads80%
AI & Automation88%
Yash Barsaiyan in London
London · UK  🇬🇧

Skills & Tools

🎯

Strategy & Planning

Full-funnel campaign architecture, go-to-market strategy, PESTEL, SWOT, competitor analysis, and IMC planning.

Campaign PlanningBrand StrategyGTM
✍️

Content & Storytelling

Brand copywriting, social media content, pitch decks, Hinglish & English content for Indian digital ecosystems.

CopywritingContent CalendarsLinkedIn
📣

Digital Advertising

Google Ads (certified), Meta Ads, SEO/SEM, retargeting, keyword research, and performance tracking.

Google AdsMeta AdsSEO/SEM
⚙️

AI & Automation

Relay.app automation, AI-powered content workflows, email sequences — reduced manual workload by 50%.

Relay.appChatGPT/ClaudeAutomation
📊

Analytics & Insights

Google Analytics, Meta Business Suite, engagement metrics, NPS, ROI tracking, and data-driven optimisation.

Google AnalyticsMeta SuiteKPI Tracking
🎨

Design & Creative

Canva, Adobe Express, CapCut — presentation design, pitch decks, social assets, and visual brand storytelling.

CanvaAdobe ExpressCapCut
Companies & Brands I've Worked With
Clarivate
TREXO
ZANTA HC
RISIDIO
ASTON UNIV.
PRIMARK
Mamaearth

Professional Journey

Five years of corporate IP experience — analytical precision, process excellence, cross-functional communication. Now applied to marketing with full force.

0
Years Experience
0
% Engagement Growth
0
% Accuracy at Clarivate
0
% Manual Work Reduced
Apr 2026 — Present · Noida, India (Remote)
Social Media Strategist
The Nudge School (Freelance) · Life Skills EdTech for Children (Ages 6–16)THE NUDGE
  • Grew combined Meta reach to 47,300+ accounts across Instagram and Facebook within the first 28 days, achieving a +210% increase in total content views (13.1K combined)
  • Planned and executed 9 paid Meta ad campaigns (₹18,500+ total spend) achieving a best CPC of ₹0.82 per link click and generating 241 total link clicks across website-traffic objectives
  • Drove 2,000+ Instagram link clicks and 2,000+ profile visits in 28 days — with 98% of reach coming from non-followers, expanding the brand audience well beyond its existing base
  • Managed end-to-end Meta strategy — covering ad account setup, audience targeting, organic content, community management, and weekly analytics reporting across Instagram and Facebook
↑ 47,300+ Meta Reach · 28 Days · Platform: Meta (Instagram + Facebook)
Jul 2025 — Nov 2025
AI Marketing Strategist
RISIDIO · London, UKRISIDIO
  • Built automation workflows for content creation, campaign management & lead nurturing
  • Co-created the AI-First Academy — marketing & AI insights as a learning product
  • Supported go-to-market strategy for Tabb & Lunim Innovation Studio
  • Market research to optimise audience targeting for digital campaigns
↑ Campaign Readiness · Aug 2025 Launch
May 2025 — Sep 2025
Marketing Strategist
Zanta Healthcare · UKZANTA HC
  • Led social media strategy — 40% engagement increase in first 2 months
  • Digital marketing audit: website, SEO, social media communication
  • Content calendars & campaign workflows for performance tracking
↑ 40% Engagement Growth · 2 Months
Feb 2023 — Jul 2024
Senior Paralegal
Trexo Global · NoidaTREXO
  • Reviewed 100+ patent applications monthly · USPTO & EPO standards
  • Trained new hires · QA workflows · Managed corporate social media
  • Reduced turnaround time by 25% · Improved quality consistency
↓ 25% Faster Turnaround
Aug 2019 — Feb 2023
Senior IP Analyst
Clarivate · NoidaClarivate
  • Managed patent & trademark data for global clients
  • Implemented workflow automation with cross-border teams
  • Team accuracy to 99% · Throughput increased by 20%
↑ 99% Accuracy · 20% Throughput Gain

Selected Projects

02
Web3 · AI · Brand Strategy

RISIDIO: Tabb & Lunim Ecosystem

Communicated a complex Web3 + AI creative ecosystem through accessible storytelling. Go-to-market messaging aligned across design, tech, and leadership teams.

Brand messaging aligned · August 2025 launch readiness
03
EdTech · Product Marketing · AI

AI-First Academy

Conceptualised and marketed a digital learning product helping students and professionals master AI tools. Built product concept, course structure, brand identity, and engagement funnel from scratch.

Prototype assets built · Early adopter segments identified
04
Automation · MarTech

Relay.app Marketing Automation

End-to-end automation for content scheduling, email sequences, and reporting. AI copy tools integrated — reduced manual workload by 50%.

50% reduction in manual workload · Improved campaign consistency
05
Academic · Retail · Digital Ads

Primark — Click & Collect Campaign

12-month digital advertising strategy spanning Google PPC, TikTok, Instagram, influencer UGC, and a 3-phase funnel to drive Click & Collect adoption across the UK.

Projected 5–7M TikTok views · 20% usage increase
06
Academic · F&B · IMC

Smokin' Bean — IMC Plan

12-month IMC plan using PESTEL, SWOT, POEM framework, and sustainability storytelling to position a Birmingham indie coffee brand vs. Starbucks & Costa.

£80,000 campaign model · Eco-centric brand differentiation

Mamaearth Brand Audit

M
Mamaearth
Goodness Inside · India's #1 D2C Beauty Brand
A deep-dive brand audit of Mamaearth — India's fastest-growing D2C personal care brand. Analysed brand positioning, digital marketing strategy, social media performance, and competitive landscape to identify growth opportunities and strategic gaps.
₹1,500Cr+
Annual Revenue
1M+
SKUs Sold
D2C
First Mover
Finding 01 · Brand Positioning
Toxin-Free Narrative as Core Differentiator
Mamaearth built its brand equity on the "toxin-free" and "natural" promise, effectively targeting millennial mothers. The positioning creates strong emotional resonance but faces growing scrutiny as competitors adopt similar claims.
Finding 02 · Digital Strategy
Influencer-Led Growth with UGC at Scale
Heavy investment in micro and macro influencer marketing across YouTube, Instagram, and Moj drives discovery. UGC campaigns and celebrity associations amplify reach — but over-reliance on paid advocacy is a growing vulnerability.
Finding 03 · Competitive Gap
Premium Segment Under-Indexed
Dominant in the mass-natural segment, Mamaearth's premium lines lack distinct positioning vs. Minimalist, Dot & Key, and global entrants. An opportunity exists to build a science-backed luxury sub-brand.
Finding 04 · Recommendation
Community-to-Commerce Strategy
Shift from transactional influencer spend toward owned community building — loyalty programmes, skincare communities, and user education content — to improve retention, reduce CAC, and build long-term brand equity.
🔍
Brand Analysis
Positioning, identity, tone of voice, visual consistency
📱
Digital Audit
Social media, SEO presence, website UX, content strategy
⚔️
Competitor Map
Minimalist, Plum, Dot & Key, WOW — gap analysis
🚀
Growth Strategy
SWOT-based recommendations, channel priorities
Mamaearth's greatest asset isn't its product — it's the trust it built with young Indian mothers. The next phase of growth depends on deepening that relationship, not just widening the funnel.
— Yash Barsaiyan · Brand Audit Insight

Certifications & Achievements

Google Ads Search Certification
Coursera / Google
Certified ✓
Meta Business Suite Certification
Simplilearn / Meta Platforms
Certified ✓
MARKSTRAT Business Simulation
STRATX Simulations
Completed ✓
Basics of SaaS Business
Simplilearn SkillUP
Certified ✓
Postgraduate Mentor Certificate
Aston University · 2024–2025
Recognised ✓
MSc Strategic Marketing Management
Aston University, Birmingham (UK) · Merit
Merit ✓
Ready to build
something impactful?

Actively looking for marketing roles in India and Dubai. Immediate joiner. Let's connect.

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